Cape Coral Business Spotlight: Harrison Auctions
What started as an infatuation as a teenager, has turned into a professional career for Cape Coral business owner Floyd Harrison.
Harrison has spent the last 40 years of his life in the auction business, starting small, and today becoming one of the most respected auctioneers in the country. Harrison Auctions, Inc. based in Cape Coral offers a wide variety of auctions across the area open to the public.
Recently, Harrison shared his road to success, insights of his business and the auction industry is going.
Can you describe your business?
Harrison Auctions is known as the number one estate liquidation business in Florida. We are also ranked the fiftieth ranked estate liquidation business in the United States.
Harrison Auctions sets up live and virtual liquidation auctions reaching worldwide, for estate liquidations, business liquidations, restaurant liquidations, and antique car auctions.
What makes Harrison Auctions unique?
Out of convenience for clients and potential buyers, we make our auctions and liquidations virtual. The auctions are broadcast live on the web, and at the location, eliminating parking issues, and gated community restrictions for sales. Also, over the years, we have expanded the buyer base from just local to worldwide, opening up a larger arena for sales potential.
How did you become an auctioneer?
After being raised in an orphanage in Ohio, I went to live with my uncle who raised horses and ponies. We would often go to horse, antique, and farm auctions. At 15 years old, my uncle challenged him to try to chant like the auctioneer. Frightened, but doing so anyway, I jumped up on the wagon and started selling a can of paint. It was then I became bit by the bug and later in life went to school to become a certified auctioneer.
What is your biggest challenge?
Potential clients know who we are and what we can do for them. For example, estate liquidation. Families need assistance with liquidating their loved one’s estate. We do all the advertising, selling, invoicing and shipping. However, not very many people know this is available to them.
What are your plans for the future?
Our goal is getting the word out to the public of who we are and what we can do for them.
At A Glance